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2024 Greatest Hits:Adobe CJA Feature Releases
Adobe Summit 2025 is just around the corner, and as always, I’m excited to see all of the innovations and fresh insights into the future of solutions and strategies for data driven marketing! As we gear up for this year’s event, it’s the perfect time to reflect on some of the game-changing advancements from the…
Unlocking Holiday Profits: Data-Driven Strategies for All Businesses
There are many different perspectives on this time of year. The messaging conveyed by much of the media is that it’s a perfect time of year for gift giving and celebrating the holidays together. While this isn’t the experience for everyone, it certainly is a great time for a deal, whether for someone else or…
Nothing is Certain Except Data and Taxonomies.
I find myself having conversations about data taxonomies enough that I thought it warranted a blog post. My conversations about data typically start with a spirited discussion on use cases and platforms, and almost always end with me discussing how data structure is a key step to making sure that once all of the data…
![Who’s on First [Touch]… What’s on Last [Touch]…](https://i0.wp.com/dataontrend.com/wp-content/uploads/2024/09/AdobeStock_472059077.jpeg?fit=1200%2C449&ssl=1)
Who’s on First [Touch]… What’s on Last [Touch]…
As a followup to my first post about Attribution, here’s a use case for how to think about using the First Touch attribution model in Adobe Analytics using AttributionIQ when running a Brand Awareness/Upper Funnel campaign. © 2024 Data on Trend. All Rights Reserved. At Data on Trend, we help businesses unlock the full potential…
Feel Good Productivity
“I cry a lot but I am so productive, it’s an art” Taylor swift I don’t know about you, but I love being productive. Feeling like the work I put into something is valued, makes me feel like it’s time well spent. The Taylor Swift reference is mostly a fun nod to someone who is clearly…
Attribution is All About Perspective…
You may or may not have seen my Adobe Summit Analytics Rockstar session on Unique Attribution Models in Customer Journey Analytics (CJA) data views. For those of you less familiar with CJA, attribution, and data views, I thought I’d take a few steps back to share some of my thoughts/tips on understanding attribution models. I’ll…
Adobe Experience League
About 70% of my Analytics knowledge has been “self-taught” meaning I found the information I wanted to learn about through free resources I found online. About 30% has come from on-the-job experience. While I fully support a traditional learning path, having access to these kinds of materials can give those of us with a less…
Free Coding Resources for Kids
Here are some popular options for free coding resources for kids: These are just a few of the many free coding resources available. Depending on your child’s interests and age, you may find other resources that are more tailored to their needs.
In Conclusion, Don’t Worry About It
“I couldn’t quite allow myself the freedom to enjoy it when I was so sure I was an impostor.” Lauren Graham Lauren Graham was volunteered by her father to speak at the 2017 commencement speech of her high school, Langley High. Even as an accomplished actor, she felt nervous to speak at the commencement, especially…
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