Hi, I’m Katie.
Founder of Data on Trend and Principal Consultant at Blue Acorn iCi, where I help brands turn complex data into decisions that actually move the business forward.
I’ve spent over a decade inside some of the biggest names in marketing — Macy’s, Verizon, Ralph Lauren, Audible, Scholastic — leading teams that built measurement solutions, data integrations, and analytics programs at real scale. Campaigns like the Super Bowl, the Macy’s Thanksgiving Day Parade, and major Spotify launches. I know what it takes to make data work when the stakes are high.
My specialty is Adobe Experience Cloud — Analytics, Customer Journey Analytics, Target, Audience Manager, AEP, Real-Time CDP, Journey Optimizer. I’ve been an Adobe Analytics Champion since 2021 and was honored to receive the 2024 Adobe Experience Maker Ambassador Award.
Outside of client work, I co-lead a Girl Scout troop and mentor women building careers in analytics and marketing technology – through public speaking, intern programs, and one-on-one conversations. It’s some of the most meaningful work I do.
If you want to connect over analytics, personalization, career growth, or anything you’re fired up about – reach out. I’d love to talk.
Cheers,
Katie
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Empowering Businesses with Data-Driven Insights. At Data on Trend, we help businesses unlock the full potential of Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, Adobe Real-Time CDP, and Adobe Experience Platform. Our expert insights, strategic frameworks, and hands-on guidance empower organizations to optimize marketing performance, enhance customer experiences, and drive operational efficiency. Explore our latest blog posts on marketing technology data strategy, book reviews, and productivity tools to stay ahead in the ever-evolving digital landscape. Get in Touch: Have questions or need expert consulting? Reach out at katie@dataontrend.com. Follow Data on Trend on Instagram, Linked In and Facebook, for real-time updates and industry trends!
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