Hi! I’m Katie.

Founder and “Chief Inspiration Officer” of Data, on Trend.

I’m a seasoned digital marketer and analytics leader with over a decade of experience working with Adobe solutions. Passionate about value realization and operational efficiency, I’ve led teams of developers and marketing specialists to the successful delivery of data feeds, integrations, and marketing focused measurement solutions across a diverse portfolio of partners and platforms.

In my corporate roles, I’ve served as the primary platform owner for Adobe Experience Cloud Solutions, including Adobe Target, Adobe Analytics, Adobe Customer Journey Analytics and Adobe Audience Manager. I have also advised on the implementation and use of Adobe Experience Platform and Real Time CDP, as well as Adobe Journey Optimizer.

I’ve partnered with teams at Google, Meta, YouTube, SnapChat,  and a wide variety of social, adtech and activation partners, leading teams to deliver complex and successful measurement and technology projects to support some of the biggest ad campaigns in the world, including Superbowl, First Responders, Macy’s Thanksgiving Day Parade, Spotify Playlists, and more. As a Director, I’ve led teams at Macy’s Inc, Scholastic, Verizon, Audible and Ralph Lauren.

Outside the office, I love to spend as much time as possible with my family and friends. I co-lead a girl scout troop where I organize community give-back activities and learning opportunities.

One of my biggest passion projects, and something I’m highly dedicated to, is the mentoring of girls and women exploring careers in analytics and marketing technology. I’ve done this through speaking engagements, corporate intern programs and one-on-one mentoring sessions.

I was thrilled to be named the 2024 Adobe Experience Maker Ambassador Award Winner and to be part of the Adobe Analytics Champions program for the second time since 2021. I love to collaborate, so reach out if you want to connect over analytics, personalization, career growth, public speaking, or anything you feel passionate about!

Cheers!