You may or may not have seen my Adobe Summit Analytics Rockstar session on Unique Attribution Models in Customer Journey Analytics (CJA) data views.

For those of you less familiar with CJA, attribution, and data views, I thought I’d take a few steps back to share some of my thoughts/tips on understanding attribution models. I’ll be following up with a multi-part series to show how impactful these steps can be for improving ROI on marketing campaigns, just by changing your perspective.

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