
When You
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When You Feel Informed & Empowered, Anything is Possible.
Not everyone takes the same path in life. Some embark on a traditional journey for their education and career, and some of us take the road less traveled. I didn’t get into my career in Digital until much later in life. I often wonder if I had known what my options were earlier on, whether I would have taken a different path.
I’m thrilled to be where I’m at today, with all of the life experiences I’ve had, but not everyone finds their inspiration without knowing what’s out there. I’m passionate about sharing the ways anyone can pursue STEM based careers, even if they have a non-traditional learning path.
Encouraging women and girls, in particular, to pursue careers in data and analytics isn’t just about closing the gender gap; it’s about tapping into untapped potential and incorporating diverse perspectives to uncover unique insights and trends. Empowering them to showcase their thought leadership in these fields fosters innovation and creates a more inclusive and equitable future in the digital realm.
It’s Never Too Late to Reinvent Yourself. Find Your Path, Find Your People.


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Empowering Businesses with Data-Driven Insights. At Data on Trend, we help businesses unlock the full potential of Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, Adobe Real-Time CDP, and Adobe Experience Platform. Our expert insights, strategic frameworks, and hands-on guidance empower organizations to optimize marketing performance, enhance customer experiences, and drive operational efficiency. Explore our latest blog posts on marketing technology data strategy, book reviews, and productivity tools to stay ahead in the ever-evolving digital landscape. Get in Touch: Have questions or need expert consulting? Reach out at katie@dataontrend.com. Follow Data on Trend on Instagram, Linked In and Facebook, for real-time updates and industry trends!
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